To attract leads, you need to form a connection with your specific audience.
When you hire a copywriter who specializes either in finance or tech, you have a huge disconnect. The finance writer isn’t good at understanding and explaining your solutions, and the tech writer can’t connect with a finance audience.
I blend the two.
- 7-years of experience working in banking with a specialty in online banking
- Certificate to an IT-college
- Academically schooled in social sciences (you may call me MSc. lol)
The experience I have in the financial field, and IT makes me the perfect ally to help you connect to your financial prospects and explain your solutions to them in a way they can understand. That’s why I say: I translate your code to financial speech.
I understand the financial world; I know what their pain points are, and what will make them move. I speak their language and have a vast network of professionals working in banking.
“Your content is so easy to read”
The solutions fintech businesses sell are usually very complicated. However, most people you’re selling to aren’t really technical. So, you need to be able to explain your products in a way that they can understand. Putting out content that is too hard to follow makes you lose out on a lot of leads.
As a writer, one of my biggest strengths is that my work is very easy to read. Even my master thesis, classified as dry and hard to digest by most people, was said to be easy and even fun to read. Clients also tell me that my content is easy to read and that I’m able to catch their tone of voice so when they read my work, they recognize themselves in it.
One of my clients said: You understood what we’re doing so fast and perfectly described it in just one paragraph where we needed almost a book to explain it. Writing really is a craft.
I couldn’t agree more with him. Writing is a craft that needs practice, and that also happens to be one of my greatest talents and joys.
What to expect when working with me
To put my process in a simple flow, what I do is: