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These are known as the king of content because when done right, they convey enough authority to gain instant trust with your prospects. And some types of white papers can also serve as a lead magnet.
Social proof: the online equivalent of mouth-to-mouth advertising. Showing off your current happy clients is one of the best ways to convert prospects into new customers.
Don't disrupt the conversation by blasting marketing messages, join it by publishing in-depth articles. When you do articles the right way, they help you attract an audience. That audience can become a pond of new leads.
Build your list of prospects by giving them a valuable piece of content. Ask for their email address in return. Let the selling begin.
Got fans? Send them to your sales page and start selling those products and services. Because even for offers that can't be refused you need a sales page.
Attracted leads? Time to pamper them. Get as close to your prospects as you can by popping up in their mailboxes and provide them with nurturing content on a regular basis.
Another lowkey nurturing tool. Newsletters shouldn't just bring your clients your company news. They can be used to provide tips, tricks, information, and even to promote your other content. If you're on top of your client's inbox, you're also on top of their mind when they're ready to buy.
Emotionally compelling sales copy that gives your clients the push they need to buy from you. Because, even after all your attracting, lead capturing, and nurturing, they still need that confirmation that it's ok to buy from you.