I help B2B technology companies communicate more clearly through strategic, interview-based content, so their solutions are understood, trusted, and adopted.
Case Studies & Customer Stories
Your best proof of value.
I conduct interviews with your customers, extract the real story behind their results, and turn it into a compelling narrative that builds trust, credibility, and social proof.
Case studies help prospects see themselves in the story — and shorten your sales cycle.
This is ideal for: SaaS companies, GovTech vendors, IT service providers, and digital transformation teams.
Interview-Based Thought Leadership
Your expertise deserves a strong voice.
Through structured interviews, I help your leaders articulate their ideas clearly and translate their technical insights into content people understand — and want to engage with.
This includes:
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Expert articles
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Perspective pieces
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Industry insights
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Executive ghostwriting
Whitepapers & Deep-Dive Content
When you need depth.
Whitepapers are essential for complex solutions that require education, context, and technical clarity. I break down your message into a structured, readable narrative that stakeholders trust and understand.
Messaging & Website Copy for Complex Technology
Your value needs to be instantly clear.
I help you clarify your product’s story — from your homepage to your feature descriptions. The goal? A crisp, confident message that resonates with both technical and non-technical audiences.
This includes:
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Homepage + core pages
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Product messaging
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Brand narratives
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Solution overviews
Ready to communicate your expertise with clarity?
Saida has been writing valuable content for us for a number of years, in different formats: from micro-blogs to white papers to supporting articles. For us, she is unique in combining exceptional writing skills with in-depth subject matter expertise. And fully bi-lingual (NL and EN), which makes her very efficient in delivering content for multiple geographies.